The updates launched during Adobe Max, the company’s annual creativity conference in Los Angeles. The tool launches today, November 4, with a long list of video and audio updates for Adobe, including TikTok integration for Premiere Rush. Using a new tool called Auto Reframe, Adobe Premiere Pro can now intelligently adjust the aspect ratio in a few clicks, without cutting off the action. Reframing a video shot for a traditional TV screen to a smartphone-friendly vertical video may no longer keep you up editing until 2 a.m., thanks to artificial intelligence.
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